Nutrition Business Journal would like you to participate in our 2008 Sports Nutrition & Weight Loss Manufacturer/Marketer Survey. Data collected in the survey will be used in NBJ’s September 2008 Sports Nutrition & Weight Loss issue. The survey should take you no more than 5 minutes. As a thank you for participating, you will receive a free copy of the survey results once the research has been completed. Any comments, questions or concerns should be directed to NBJ Research Manager Jason Phillips at 303.998.9249.
Last year, I attended the Council for Responsible Nutrition’s annual conference in Arizona. It’s a great event that brings business leaders together to learn about the scientific and regulatory issues that Steve Mister, Judy Blatman and the whole team at CRN do a great job overseeing every day from their home in Washington, D.C.
And like the NBJ Summit, the hotel hosting CRN’s “The Conference” is selling out quickly this year. So, if you plan on attending The Conference this October 2-5 at the Hyatt Regency Tamaya Resort & Spa outside of Albuqurque, New Mexico, make sure you book your hotel room ASAP. There aren’t any other hotels nearby this (somewhat) isolated resort…let’s call it an oasis…so book your hotel NOW make sure you can enjoy this deluxe location.
Nutrition Business Journal will soon launch a PDA-based mobile news and analysis service for CEOs for a small montly fee. If you are interested in being alerted of this service when it launches, please indicate your interest via the NBJ Mobile form.
The Nutrition Capital Network Investor Forum returns this fall at Natural Products Expo East on Thursday, October 16, 2008, from 8:00 am - 10:00 am right before the show florr opens. Designed to make the Expo experience easier and more valuable for investors and to connect exhibitors with new investors in the industry, NCN principals will present a selected list of exhibiting companies to a group of 70-80 qualified investors. Exhibitors must complete a short application to be considered and need not be in attendance during the meeting. Applications will remain confidential and only investors will be given brief profile information from the application. Interested parties may visit www.nutritioncapital.com for more information and the link to the application page or call Mike at 415.254.1116.
The mystery of Coca-Cola’s recipe remains, but Coke has revealed that it’s flagship product is “natural” in an advertising campaign launched in the U.K. The New York Times story, “Campaign Reveals Just a Little Bit of Coke’s Secret Formula“, goes into further detail about this uncloaking, but it appears this move is a market test to see how young consumers react to this new messaging.
If successful, this marketing will mark a significant shift in Coke’s lifestyle and attitude presentation, to one boosting its health credentials.
Clearly, health is no longer viewed as a passing fad by big food & beverage companies, as they experiment with changing the way they position their legacy brands and products.
Consumers aren’t stupid, however, and NBJ expects that the beverage that will help take rust off nails will struggle to be seen as a natural product.
Still, my favorite is the “science” of combining mentos and coca-cola. For anyone that’s attended SupplySide West, you’ll appreciate this video.
